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Our Story

Nova Bakery’s roots trace back to a legacy of innovation and excellence in the packaged croissant industry. Founded by Juliano Abboud in Eddeh, Lebanon, the company embodies the entrepreneurial spirit of Juliano’s father, George, who pioneered fresh croissant delivery methods during the Lebanese Civil War.

Inspired by this legacy, Juliano entered the industry in 2006. After building strong relationships and achieving significant sales success, he established Nova Bakery in 2016, with a mission to deliver premium, hygienic, and delicious baked goods. Nova Bakery is now a hallmark of quality, being the first Lebanese manufacturer of packed croissants registered with the Ministry of Industry and the first to obtain ISO 22000:2018 certification.

Nova’s Products And Services

30+ Years

30+ Years

Of Experience

Our Bakery

At Nova Bakery, the aroma of fresh bread baking carries the warmth of tradition and the comfort of home.

Juliano

Founder & CEO

Nova Bakery

Freshly Baked for Every Craving

Our Mission and Vision

Nova's mission is to delight customers with high quality baked goods made from the finest
ingredients and innovative techniques. The company strives to create moments of joy and
indulgence, focusing on excellence in taste, freshness, and customer satisfaction.

Our Values

  • Quality: From raw materials to packaging, we prioritize quality, ensuring our products meet the highest standards.

 

  • Integrity: We use additive-free ingredients and ensure our products are safe for consumption, reflecting our commitment to health and well-being.

 

  • Innovation: We continuously evolve, sourcing the finest ingredients, such as our exclusive chocolate supplier, to create unique and delightful treats.

 

  • Family First: Our products are crafted with care, guided by the principle: if it’s not good enough for our children, it’s not good enough for our customers.

 

  • Customer Focus: Our customers are at the heart of everything we do. We listen to their feedbacks, understand their preferences, and strive to exceed expectations. We are committed to providing exceptional customer service and creating delightful experiences.

 

  • Social Responsibility: we believe in giving back to the community and being responsible corporate citizens. We actively support local initiatives, contribute to environmental sustainability, and aim to make a positive impact on the society we serve.